Manali/Shimla: Months after a devastating deluge left Kullu-Manali and Shimla reeling, the valley of Gods is experiencing a resurgence in tourism. Bollywood stars, producers, and tourists are flocking to this breathtaking region, breathing new life into its once-thriving tourism industry.
Bollywood producer Cyrus Pagdiwala, who is also the General Secretary of India's Producers Association, director Neha Kaul and Producer Anil Kaista who are enjoying the charm of the valley at Baragarh in Kullu Manali have shared their experience, shedding light on this transformation.
They shared their insights on the region's revival during an interview amidst the stunning landscapes.
If the Union Civil Aviation ministry increases the flights to Kullu-Manali and Shimla, this will bring down ticket prices making the journey swift and affordable for the potential travellers.
"Traveling by road has become time consuming and as expensive, but everything else is exceptional," said Cyrus. "The resorts are top-notch, and the natural beauty is unparalleled."
What attracts producer-directors like Cyrus to this region? Anil Kaista line producer chimes in, "Shooting in Kullu-Manali is a dream.
"Every frame is picturesque, making it easy
to create mesmerizing sets. Despite the recent damage, the place remains a hidden gem."
The region's recent struggles were well-documented, with media reports highlighting the damage caused by the deluge. However, the road to recovery is well underway.
Cyrus and Director, Neha Kaul are optimistic and hope, "Within two months, the roads will be as good as new and more flights would rope in more tourists."
Nakul Khullar, Director of Taj Baragarh Resort & Spa, expressed gratitude towards Bollywood stars who have chosen to stay in the region.
"Bollywood has been a blessing for Kullu-Manali and Himachal as a whole," he said. "The administration and the people are thrilled to welcome them."
He thanked Chief Minister Sukhwinder Singh Sukhu for his dedication to boosting tourism. "We are now receiving a positive message from Bollywood, which will encourage more tourists to visit."
The revival of tourism isn't just about entertainment; it's also about economic growth.
Cyrus Turbanwala, a renowned producer emphasized this point. "Time is crucial for us, and shorter travel times mean lower costs for our productions," he stated. "If the connectivity improves further, it will be a game-changer."
The sentiment resonated with Nakul Khullar, who noted, "More flights and affordable options are essential for the region's prosperity."
Furthermore, the call for a dedicated film policy for Himachal Pradesh, similar to other film-friendly states, is gaining momentum. This would streamline permissions and encourage more film units to explore the region's stunning landscapes.
Kullu-Manali and Shimla are on the path to recovery, thanks to the support of Bollywood, other tourists the proactive local administration, and the scenic beauty of the region.
If the state government addresses issues raised by the hoteliers and tourists to increase flights, Himachal Pradesh would fast emerge as “a go-to destination for filmmakers and tourists” alike, the revival of tourism in this picturesque region seems more promising than ever.
