Shimla: Anushka Dutta, the reigning Miss Universe Himachal Pradesh, is turning heads once again—this time as the brand ambassador for Solan-based Verma Jewelers. Her fans are upset as some jewelers are using her video for free for marketing their products online.
Recently, she inaugurated a new jewelry store in her hometown, Rohru, further cementing her influence in the state’s beauty and jewelry markets.
But some of the unethical jewelers in Shimla are just adding her video for free and marking their jewelry on line, protested her fans.
In an interview local socialmediaplatform, Anushka emphasized that her role as Miss Universe Himachal Pradesh goes beyond the surface glitz.
“This title isn’t just about media attention or business deals—it’s a responsibility to showcase the true essence of Himachal Pradesh. Our culture, traditions, and unity need to be celebrated,” she shared.
“Miss Universe means something universal, inclusive, and meaningful, and I’m proud to represent that.”
Although she was a finalist in the Miss Universe India competition, Anushka couldn’t clinch the national title. However, she’s making her presence felt in other ways.
A student at Himachal Pradesh University in Shimla, she’s known for her combination of beauty, intelligence, and a strong sense of purpose.
Her new role as the face of Verma Jewelers has caused a stir, especially in an industry that’s often been clouded by mistrust.
But Jewelries in Solan and Shimla don't enjoy good reputation. Solan based Jeweler, Bhushan Jewelers is into lot publicity but there are instances he does not make payments for advertisements he issued online, charged advertisers.
There’s an old saying in Himachal that goldsmiths never belonged to anyone, and that still holds true for many.
As a respected public figure, Anushka should tread carefully as Jewelers don't enjoy good reputation in Himachal.
While she’s not directly involved in the business, her association with Verma Jewelers might not bring commentsfrom the people.
For now, Anushka Dutta continues to shine, using her platform to uplift not just herself, but her entire state. But she should take not let greedy jewelrs not misusing her brand for free in the markets, said her fans.
