Shimla: In a push towards digitising the tourism trade, Gashwa Technologies here has launched its flagship platform Travel Fusion CRM in Shimla, aiming to equip travel agents with smart marketing and customer management tools.
The launch was formally inaugurated by Director Tourism Vivek Bhatia, while Dr Shikha Sharma, who runs her beauty health clinic, SkinInvent, at Sanjauli graced the occasion as Guest of Honour.
The event also witnessed enthusiastic participation from students of Gashwa Technologies, giving it the feel of both an industry and learning platform coming together.
Addressing the gathering, Pankaj Sharma said the initiative is designed to transform how travel agents operate in an increasingly competitive market.
“Travel Fusion CRM will help agents manage leads, automate marketing, and build stronger relationships with customers. Our aim is to digitally empower Himachal’s tourism stakeholders and bring them at par with global standards,” he said.
What CRM brings to the table
Customer Relationship Management (CRM) systems are fast becoming essential for modern businesses. For travel agents, Travel Fusion CRM offers:
Centralised customer database,Lead tracking and follow-ups, Automated campaigns via WhatsApp, email and social media, Real-time analytics to improve business decisions
The platform replaces manual processes with a streamlined digital dashboard, allowing agents to respond faster and convert enquiries into bookings more efficiently.
Industry-academia connect
The presence of students at the launch added a unique dimension, highlighting the growing role of young professionals in shaping the future of tourism technology.
Bhatia praised Gashwa Technologies saying that such exposure is crucial as the tourism sector rapidly embraces digital tools.
With tourism in Himachal Pradesh evolving fast, stakeholders believe that platforms like Travel Fusion CRM could be a game-changer—helping local travel businesses expand their reach, improve service quality, and stay competitive in a digital-first world.
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