SHIMLA:Public Relations Society of India (PRSI) is celebrating Public Relations Education Day, honoring the memory of the esteemed Dr.

CV Narsimha Reddi, a true visionary in the field of Public Relations. This day pays tribute to his tireless efforts in elevating and globalizing the profession, excelling in PR practice, education, professionalism, and knowledge.

Amid the occasion's celebrations, PR professionals are reflecting on the current identity crisis faced by the industry. The evolving landscape and technological advancements pose challenges, but also offer opportunities for effective communication through innovative technologies like Artificial Intelligence (AI).

To address these challenges and seize opportunities, industry professionals recognize the significance of proper education and training for emerging talents. They call upon leading bodies like PRSI, Public Relations Council of India, and Global Public Relations to prioritize professional excellence and education over superficial luxuries, emphasizing the need to strengthen the profession for the greater good of society.

In acknowledgment of the pivotal role of AI in governance and Public Relations, PRSI, along with CVN Public Relations Foundation and PRSI Hyderabad Chapter, has organized a symposium titled "Impact of AI on PR and Communication - Threats and Opportunities."

This symposium aims to prepare PR professionals to navigate the impact of AI on their field effectively.

As the PR fraternity extends their gratitude to PRSI for this meaningful commemoration, they emphasize the urgency for professionals to adapt to the AI era and ensure the delivery of effective communication in the dynamic landscape of Public Relations.