Bollywood-Inspired 'Kya Bolti Public' Campaign: New Political Outfit Bets on Youth Connect, Seeks Accountability of EC and Home Ministry
New Delhi/Chatrapati Sambhajinagar (Maharashtra), August 6: Seeking to carve out a niche among India's young electorate, the Cockroach Janta Party (CJP) has launched its nationwide "Kya Bolti Public" campaign, borrowing a phrase made popular by the 1998 Bollywood hit "Kya Bolti Tu... Aati Kya Khandala" from the film Ghulam.
Launching the campaign in his hometown of Chatrapati Sambhajinagar, CJP Founder and National Convener Abhijeet Dipke said the initiative would begin with public consultations on the rising cost of education, which he claimed has placed quality education beyond the reach of ordinary families.
Dipke cited the Constitution as its ideology and cited vision of Mahatma Gandhi, Baba Sahib Dr B R Ambedkar, Pt Jawahar Lal Nehru as their inspiration.
Dipke also demanded greater accountability of the Election Commission, asserting that constitutional institutions must remain transparent and answerable to the people. He further questioned the functioning of the Union Home Ministry, demanding accountability from Home Minister Amit Shah over the alleged use of pellet guns and violence against students during the NEET paper leak protests at Jantar Mantar, claiming that no one has yet been held accountable for action against peaceful protesters.
The launch comes against the backdrop of the nationwide NEET paper leak agitation, where environmentalist Sonam Wangchuk emerged as one of the prominent voices addressing students at Jantar Mantar.
His speeches, invoking examples from Nepal, Bangladesh and Sri Lanka while urging youth to safeguard democratic institutions and demand accountability, helped energise sections of the protest movement, particularly among young participants.
Alongside the campaign, the party unveiled its National Organisational Structure and National Expansion Architecture. In a departure from conventional political nomenclature, the CJP has avoided traditional posts such as President, General Secretary or Treasurer. Instead, it has adopted titles such as National Convener, Co-Conveners, Organisation In-Charge, Media Lead, Technology Lead, Research & Policy Lead and Finance Lead, reflecting a flatter, startup-style organisational structure seemingly designed to appeal to Gen Z and millennials.
The newly announced leadership includes Abhijeet Dipke as Founder and National Convener; Ashutosh Ranka and Saurav Das as Co-Conveners; Ajinkya Shinde as National Organisation In-Charge; Deepak Baliyan as Organisation Co-Incharge; Aafreen Nawaz as National Secretary; Vijay Reddy Mallangi as Media Lead; Ratna Singh as Legal Affairs Lead; Vaishnavi Gaur as Research & Policy Lead; Rohan Deshpande as Technology Lead; and Yogesh Ingale as Finance Lead.
Zonal responsibilities have been assigned to Deepak Baliyan (North), Vijay Reddy Mallangi (South), Ankit Bharadwaj (East and North-East) and Yogesh Ingale (West).
The party said it would soon constitute State Coordination Committees and Lok Sabha-level organisational units across the country as part of its national expansion plan.
The campaign's branding is an obvious nod to the 1998 song from Ghulam, sung by Aamir Khan and Alka Yagnik. While the phrase still evokes nostalgia among millennials, whether it will strike a chord with today's Gen Z—whose cultural references are increasingly shaped by short-form digital content and rapidly changing internet trends rather than late-1990s Bollywood—remains uncertain.
Whether the CJP's unconventional organisational model, pop-culture branding and emphasis on institutional accountability evolve into a broader political movement or remain a niche experiment is likely to become evident only in the months ahead.
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