The outrage is loud, sharp and unrelenting. Social media users across Himachal Pradesh have come down heavily on so-called influencers, singling out Ishita Pundir, accusing them of peddling vulgarity and hate for quick money and fleeting fame.
The storm intensified after objectionable remarks targeting men in uniform surfaced online, triggering anger in a state that prides itself on its deep-rooted connection with the armed forces. Voices from across the spectrum have called it not just irresponsible—but an insult to the very ethos of Dev Bhoomi.
Retired Chief Engineer and social media activist Surinder Thakur did not mince words. “We don’t appreciate vulgarity in any form on social media. What kind of influence are these people creating by spreading such nonsense?” he said, questioning the credibility and intent of self-styled influencers chasing virality.
Thakur went a step further, urging content creators to introspect. He said society today is grappling with serious challenges, and platforms with massive reach must be used to shape constructive thought—not degrade it. “If you claim to influence, then have something worthwhile to say,” he remarked.
The backlash has also struck a cultural chord. In a state like Himachal Pradesh—often revered as Dev Bhoomi—many see such content as a direct affront to its values and traditions. Targeting soldiers, locals argue, crosses a red line in a region where almost every household has a connection to the armed forces.
As the controversy snowballs, one question echoes louder than ever: is social media influence now reduced to shock value and provocation at the cost of dignity and responsibility?
They demand all such post creators should be banned by Facebook and Othet Platforms
